Read it again: IN for India, UK for Uttarakhand — the state’s own vehicle-registration code. Two letters, two homes: INdia and UttaraKhand.
Want the full logo story, construction and usage? See the Logo page →
A Uttarakhand where no one has to leave the hills to build a good life — where staying is a choice, not a sacrifice, and the next generation gets a reason to stay and dream big from home.
We’re connecting every dot of Uttarakhand — its people, places, products and stories — and building the everyday tools that let anyone discover home and earn an honest living from it.
Stay close to where we come from — the hills, the home, the people who made us.
Lift one another — climb the line together, and bring the whole village along.
Build a future worth staying for — livelihoods, pride and belonging that last.
#1B1F3BIndian BlueIn the logo — the “in”, and every line of text.Roots & belonging#CF2B13Sunrise RedIn the logo — the iU tile, and the “uk”.Warmth & home#FFFFFFSnow WhiteIn the logo — the “in” & mark on dark.Clarity#C4C8DBMorning MistIn the logo — the “uk” on dark.Quiet & calmThe INUK brand and movement are built and run by INUK Network Private Limited — a company incorporated in India and operated from the hills of Uttarakhand.
These are the only registrations INUK Network Private Limited currently holds — its Certificate of Incorporation, PAN and GST registration. Nothing beyond that.
A true child of the hills — honest, warm and a little mischievous. Thet Pahadi is the friendly face of the movement: the one who shows you around, cheers your climb up Glory, and never forgets where home is.
The full character — illustration, expressions and stickers — is in the works and will live across the app, the community and the Dagadi program.
From the smallest label to the boldest headline — one brand, rooted in Uttarakhand.
