Two letters, two homes: INdia and UttaraKhand. A small wordmark carrying a whole idea — and here’s how it’s built.
The iU mark, then “inuk” over “movement” in Baloo — with in and uk in their two colours.
Most people read “inuk”. We want you to read IN·UK — because that’s the whole story in four letters.
India — the country we belong to and carry with us. Our roots, and the quiet pride that grows even as we build something new for these hills.
Literally our home’s vehicle code — every UK number plate on these hills. And a quiet nod to connecting the dots across Uttarakhand.
Look closely at the mark: the dot and stem of an i sit inside the cradle of a U — two letters becoming one seamless shape. Individual, yet inseparable — just like IN and UK.
A single person, a single story — the individual at the heart of it all.
The land that cradles every “i”, and holds us together as one.
Navy for IN, our roots. Orange for UK, our hills at sunrise. The rest supports them.
#1B1F3BIndian BlueIn the logo — the “in”, and every line of text.Roots & belonging#CF2B13Sunrise RedIn the logo — the iU tile, and the “uk”.Warmth & home#FFFFFFSnow WhiteIn the logo — the “in” & mark on dark.Clarity#C4C8DBMorning MistIn the logo — the “uk” on dark.Quiet & calmThis mark didn’t arrive overnight — it’s been brewing since 2019. Here are the real diary pages and early ideas, and just how far they travelled.
The very first diary pages — “UK tours & travel”, the app idea, and the line that still guides us: “connecting the dots in Uttarakhand.”
The first real marks — mountain badges, then the iU symbol is born, and the inuk.in lockup with the two-tone underlined “uk” arrives. The DNA of today’s logo.
A handful of digital directions — until the iU mark + two-tone wordmark won.
The iU mark and the two-tone “inuk movement” wordmark. Home.
Built from a name, a place and two letters that became one — and from here, it goes everywhere the movement does.
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